The Thick Shake Factory is one of the leading brands in the Quick Service Restaurant (QSR) segment in India which specializes in thick shakes that are yummy and healthy. The brand was founded in the year 2013 in Hyderabad and soon it was welcomed by customers of the urban markets. Currently, the Thick Shake Factory has almost 24 outlets, and it is further planning to go for Master Franchisees of any state in India for its outlets. This article covers the franchise model, investment, profitability, and details regarding the establishment of the Thick Shake Factory franchise.
Table of Contents
About Thick Shake Factory
History and Growth
Established in 2013, the Thick Shake Factory opened its first store in Hyderabad with the aim of providing high-quality, nutritious, and clean thick shakes. In the past few decades, the brand has expanded immensely across leading cities such as Hyderabad, Bengaluru, and Coimbatore. It currently has 16 outlets that are open to the public with 11 of them being owned by the company and is associated with high quality and novelty.
Unique Selling Proposition
The Thick Shake Factory can be classified as a luxury thick shake outlet in the Indian market. It offers numerous shake products for various clients’ purchases, seasonal specials, and signature blends. The awareness of the company’s standard of hygiene and quality means that it’s a preferred brand among health-conscious consumers. Because the Thick Shake Factory has an active Web presence and an active social media presence, the chain grows quickly.
Key Details of Thick Shake Factory Franchise
- Brand: Thick Shake Factory
- Established Year: 2013
- Industry: Beverages
- Number of Outlets: 24 outlets
- Franchise Fees: 5 to 7 lakhs
- Franchise cost: 20 to 30 lakhs
- Royalty fees: 8%
- Profit margin: 25 to 40% on sales
- Space Required: 250 to 400 sq ft
- Official Website: Thick Shake Factory
How Much Does Thick Shake Factory Franchise Cost?
Starting a Thick Shake Factory franchise requires a significant investment.
Summary of Costs
| Expense | Cost |
| Franchise Fee | ₹5 lakhs to ₹7 lakhs |
| Brand Fee | ₹8 lakhs |
| Total Capital Investment | ₹20 lakhs to ₹30 lakhs |
| Initial Stock | ₹3 lakhs to ₹5 lakhs |
| Shop Deposit | ₹2 lakhs to ₹3 lakhs |
| Marketing Fee | ₹1 lakh |
| Working Capital | ₹2 lakhs to ₹3 lakhs |
| Total Investment | ₹20 lakhs to ₹30 lakhs |
Ongoing Costs
- Royalty/Commission Fee: 8% of net sales
How Profitable is Thick Shake Factory Franchise?
As a Franchisee of Thick Shake Factory, you can make a gross profit margin between 50 to 60% on total sales. And net profit margin is between 25 to 40% on sales. An average profit per month is between 1.5 to 2.5 lakhs.
Space and Location Requirements
Space Area
It is recommended that at least 250 to 1000 square feet or more are necessary to create a Thick Shake Factory outlet. The area should include the customer area for food products, the kitchen, and the billing station.
Preferred Locations
The brand is usually established in areas that are beneficial, for example, malls, high streets, and any busy commercial zones. Upmarket areas give better customer traffic and this means more sales. The current outlets are mostly contained in Hyderabad, Bengaluru, and Coimbatore, which is in line with the brand positioning of targeting urban markets.
Training Program
Potential franchisees and main operators of the outlet are also expected to attend intensive training before they open the outlet. This includes:
Operations Training: Embraces every aspect of the Thick Shake Factory outlet from preparation of the products right through to client attendance and stock control.
Operating Manuals: The policies and procedures are communicated in detail with the idea that repetitive operations will be done in the same manner and with the same level of quality.
Field Assistance: Head Office resources are used during the formation and early running of the center.
Support System to the Franchisee of Thick Shake Factory
The Thick Shake Factory offers robust support to its franchisees, including
- Consistent Product Quality: Makes sure that every outlet meets all standards in the quality of products produced.
- Supply Chain Management: Reliable source of supply and good inventory control for the raw materials to ensure that there are no fluctuations.
- Staff Training: Staff training to improve the services being offered to customers next year.
- Sales Tracking: Tracking the store sales online and also having intricate and elaborate records of orders generated online.
- Delivery Partnerships: As a result, the company should tie-up with Swiggy to provide efficient delivery services.
Regions of Operation
Currently, the Thick Shake Factory is looking at franchising its outlets in different areas of India. The specified locations include:
- North: Chandigarh, Deli, Haryana, Himachal Pradesh, New Delhi, Punjab, Uttaranchal
- South: Karnataka, Kerala And Tamil Nadu
- East: Of these, in Assam, Mizoram, Tripura, Meghalaya, Arunachal Pradesh, Manipur, Nagaland, West Bengal, and Sikkim.
- West: These are a few of the territories that require the services of financial experts, namely Gujarat, Rajasthan, Maharashtra, and Goa.
- Central: Three states include Madhya Pradesh, Bihar and Jharkhand.
- Union Territories: Chhattisgarh
A Thick Shake Factory Franchise: Why?
Brand Recognition: Being a part of India’s one of the fastest-growing QSRs, the Thick Shake Factory brand image is well built within the right category. This recognition assists franchisees to use the brand image to attract consumers and make sales.
Experienced Management: This shows that the brand has scientific personnel advising and supporting the business and has taken the company to higher heights. Consumers get a return on this expertise, which in turn leads to enhanced operation and franchise business growth.
Healthy Food Service: Hygiene and health are well taken for the Thick Shake Factory according to the list discussed above. Whenever a company commits to some cause, the population that holds that course is always assured hence giving the company a stable market for its products
Multiple Franchise Models: The brand offers various franchise formats to accommodate different market needs and investment capabilities. This flexibility allows potential franchisees to choose a model that aligns with their business goals.
Advertising and Social Media Presence: A strong digital presence helps Thick Shake Factory engage with its audience, promote new products, and drive foot traffic to its outlets. Franchisees can benefit from this established online visibility.
How to Get a Thick Shake Factory Franchise?
Application Process
1. Visit the Official Website: Visit the official website of Thick Shake Factory and find the Franchise section in the menu bar of the official site.
2. Fill Out the Franchise Application Form: Include name, cell phone number, email address, state of residence, current city, investment amount range, and any other information.
3. Submit the Form: Upon submission, a representative of the Thick Shake Factory will get in touch with the next steps that need to be taken.
Required Documents
To apply for a franchise, you need to submit the following documents:
- Franchise Application Form
- Business Plan
- Identification Proof
- Address Proof
- Legal Documentation
- Franchise Agreement
- GST Registration
- Shop Act and Trade Licence
- FSSAI License
- Trade License
Pros and Cons of a Thick Shake Factory Franchise
Pros
Established Brand: The one potent weapon that the Thick Shake Factory has to counter these competitors is a very strong brand identity.
Variety of Offerings: There is quite a variety of shakes so as to meet all the preferences of individuals.
No Royalty Fees: Existing franchisors can keep all the profits with no royalty fee to be paid continuously.
Training and Support: Major components of the training and support system provide efficiency and growth for a business.
Cons
High Initial Investment: The capital needed for investment might be a major hindrance to other possible franchisees.
Competitive Market: Some threats that the company may face an Intensely competitive industry, particularly the beverage and ice cream industry may affect its profitability.
Location Dependency: The major part of success depends on the place where the business is located, and the number of people passing by it frequently.
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Conclusion
In Conclusion, Thick Shake Factory Franchise Cost, Profit & How to Start in 2024. Including a Thick Shake Factory franchise presents a lucrative business venture, especially for business people targeting the premium drink business. The brand has built experience, the opportunity diversity in the niches of products, and services, and the strong backup of the company make it a good choice for those who wish to venture into the QSR sector. Of course, the initial set of costs might be high, but, on the other hand, this kind of business is quite profitable, and, of course, there are no royalty fees to be paid. Through analyzing factors like location and competition, potential franchisees are able to use the Thin Shake Factory to successfully transform into a franchise empire.
FAQ
How much initial capital is needed to open a Thick Shake Factory franchise restaurant?
The total capital investment that has to be made is from ₹20 lakhs to ₹30 lakhs including the franchise fees, brand fees, initial stocks, and other working expenses.
What is the expected level of profitability in the Thick Shake Factory franchise business?
A franchisee can gross about ₹2 lakhs to ₹3. 6 lakhs per month, with a gross margin of about 40 percent and a net margin of 25-30 percent per month. The return on the investment is therefore expected within the period of 12-18 months.
How Much space is required to start Thick Shake Factory Franchise?
The franchise occupies an area of between 250 sq. ft and 1000 sq. ft ideally situated in the commercial areas including malls, high streets, and busy commercial areas in order to be strategic and conspicuous.
How much support does the franchisee get from the Thick Shake Factory?
Training programs for the franchisees are also in place as they are supplied with supplies, staff, and products by Swiggy and the sales tracking delivery partnerships on Swiggy.
