Puma Franchise Cost, Profit and How to Apply in India? 2025

Are you curious about the Puma franchise cost in India? Here’s What You Need to Know: Here we cover the complete Puma franchise cost breakdown, expected profit margins, eligibility criteria to open a Puma franchise, and a step-by-step explanation of how to apply.

About Puma

Company Name: Puma
Established Year: 1948
Founder: Rudolf Dassler
Establishsed Year: 1948
Headquaters: Herzogenaurach, Germany
Number of Showrooms: 1000+
Multi Brand Outlets: 10,000+
Official Website: Puma

Puma is one of the biggest brands of sportswear, established in 1948 by Rudolf Dassler in Herzogenaurach, Germany. Puma manufactures equipment for sports all over the world for activities like running, soccer, and training. The company designs products like sneakers, cleats, t-shirts, and activewear to help sportspeople.

Puma has more than 1000+ showrooms worldwide and 10,000 multi-brand outlets. Even after decades in business, Puma continues to find new ways to design innovative sportswear and push into fashion.

Key Details of the Puma Franchise

Brand Name: Puma
Franchise model : FOFO
Industry: Textile and Footwear
Number of Outlets in India: 582
Puma Franchise cost in India: 50 Lakh to 1 Crore
Profit Margin: 35 %
Area required: Min 1000 sq ft
Agreement year: 5 year

Can I afford the Puma franchise cost in India?

You can afford the Puma franchise cost in India by investing 50 lakh to 1 crore, which includes the franchise fee, outlet setup, working costs, initial inventory, and others. This cost may vary based on the location and size of the outlet.

Total Puma franchise cost in India 50 Lakh to 1 crore
Franchise Fee10 to 15 lakhs
Outlet Setup Cost10 to 20 Lakh
Initial inventory15 to 20 Lakh
Additional funds10 Lakh
Working Capital 10 lakhs
Royalty Fees5% to 15% on gross sales
Liquid investment1 crore
Franchise Agreement 5 years

Franchise Fees: To be a franchisee of Puma required to pay a franchise fee of approximately 10 to 15 lakhs. To acquire the rights to open a Puma brand outlet.

Outlet Setup Cost: The estimated setup cost for the outlet is 10 to 20 lakhs including Interior design, exterior design, Infrastructure, and others.

Initial Inventory: To purchase the Initial inventory of 2 to 3 months in advance requires investment of 15 to 20 lakhs.

Additional funds: ₹10 lakhs is recommended for operating expenses.

Franchise Agreement Period: The Puma franchise agreement period is 5 years.

At least Rs. 1 crore in available liquid assets is needed.

Royalty Fees: Puma Charges royalty fee of 5% to 15% on gross sales.

Are Puma Franchises in India a Profitable Venture?

Yes, Puma franchises in India can be a profitable venture for individuals looking to invest in the retail sector.

Gross Profit Margin46%
Net Profit Margin15% to 25%
Revenue Share with Franchisee 75%
Return on Investment Timeline18 to 36 months

Initial Investment: To open a Puma franchise, it costs around 50 lakh to 1 crore. This includes the franchise fee, initial inventory, working capital, and others.

Gross Profit Margin: Puma Products has an attractive gross profit margin for the franchisee of the Puma outlet. Which is 46% on the sale of products, providing a healthy margin for profitability.

Net Profit Margin: After deducting all the expenses net profit margin will be 15% to 25% on sales.

Revenue Share: Franchisees benefit from a revenue share of 75%, indicating that a maximum portion of the sales generated from the franchise outlet goes directly to the franchisee.

Return on Investment (ROI): With healthy profit margins and revenue share, franchisees can expect a rapid return on investment in 18 months to 36 months.

What are the requirements for a Puma franchise?

Investment: The estimated total Puma franchise cost in India ranges from ₹50 lakhs to ₹1 crore, covering the franchise fee, store setup costs, and operating capital.

Liquid Capital: At least the franchisee needs to have Rs. 1 crore available in liquid assets and operating funds.

Staff: As a franchisee, you need to hire 8 to 12 employees to run the Puma franchise outlet and manage daily store operations and customer service.

Retail Experience: if you plan to enter the textile and footwear industries. Like Puma or Nike, you need to have previous retail experience.

Training: Staff needs to undergo training provided by Puma. This training covers various aspects of operating a Puma store, including product knowledge, customer service, and store management.

Agreement: Franchisees need to sign a 5-year renewable franchise agreement with Puma.

Required Documents

Documents required for a Franchise of Puma:

Identity and Address Proof
Photograph of the applicant
Financial Statements
Income Tax Returns
Net Worth Certificate
Bank Statements
EMD Draft
Incorporation Certificate
Previous retail experience

Which location would be ideal for a Puma franchise?

A minimum of 1,000 square feet must be available to set up a Puma franchise. The best locations for a Puma franchise store are listed below:

Shopping malls: Malls in major cities and tier 1 towns attract a lot of people. Most Puma franchisees are located in malls.

High Street Markets: A high street market location increases visibility and foot traffic

Airports: Domestic and international terminals enable very high visibility among travelers.

Educational Institutions: The student population is accessible at stores near universities and colleges.

Lifestyle Retail Centers: Part of a multi-brand complex housing premium fashion stores

Puma Franchise: What Makes It the Smart Choice?

Established brand name: Puma is a well-known global sportswear brand. It’s brand recognition and reputation can help you attract customers.

Proven business model: The Puma franchise comes with a proven business plan, operating procedures, and training on how to run the store.

Supply chain advantages: As a franchisee, you have access to the company’s supply chain, which can help ensure a consistent inventory of the latest product lines.

Ongoing support: Puma provides ongoing support to the franchise in field support, corporate assistance, and guidance on things like merchandising, operations, and more for the franchisee. You don’t have to figure everything out alone.

Profit Margin: As a franchisee, you can expect a profit margin of 35% of the total revenue.

Quick ROI: Within 1 to 2 years, you can recover your initial investment spent on opening a Puma franchise.

Revenue Share: High revenue sharing Model The franchisee of Puma will get 75% of the total revenue of his Puma store. 

How can I get a franchise from Puma?

To acquire a franchise from Puma, follow these steps:

Visit the Official Website: Go to the official Puma website.

Contact Us Page: Navigate to the “Contact Us” page on the website.

Fill in the details: Complete the contact form with accurate personal information. Make sure to include your name, mobile number, email, and your query related to franchise opportunities.

Submit Form: Once you’ve filled in the required information, submit the form.

Wait for a Response: The Puma team will review your query and contact you for further application processing. This might take a few days or weeks, so be patient.

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Conclusion

In conclusion, “Curious about Puma Franchise Cost in India? Here’s What You Need to Know in 2025” Puma provides an exciting franchise opportunity for entrepreneurs and businessmen. The total investment required is between Rs 50 lakh and Rs 1 crore. The minimum outlet size is 1000 square feet, and the franchise agreement has a 5-year term. With its profit margins of 35% and revenue sharing model of 75% to the franchisee, within 1 to 2 years, you can recover your initial investment. This made it the best franchise opportunity to choose from

FAQs

1. How much does it cost to open a Puma franchise store in India?

The required Puma franchise cost in India is 50 lakh to 1 crore. Investments are based on several components. The initial setup cost for the outlet is estimated at 10 to 20 lakh. Subsequently, an additional 15 to 20 lakh rupees are required for the initial inventory purchase. To cover operational expenses, it is recommended to allocate around 10 lakh rupees. For the franchise agreement, a commitment period of 5 years is established.

3. What is the duration of the franchise agreement with Puma?

The franchise agreement for Puma typically spans a period of 5 years.

4. How much space is needed for a Puma franchise outlet?

A minimum of 1000 square feet of space is required for a Puma franchise outlet.