India’s apparel market has a range of brands, but perhaps none more iconic than the one and only Jockey. Jockey has already established a firm foot in India having made its mark as a reliable brand of innerwear, loungewear, and activewear with superior quality and comfort. The brand has existed since 1876 and was introduced to the Indian market in 1994. It is widespread now with uniform quality and innovation. Jockey has a huge retail network and a committed customer squad, making it ideal for budding entrepreneurs who want to get involved with India’s fashion & apparel segment.
Table of Contents
About Jockey
| Company Name: Jockey |
| Founded By: Samuel T. Cooper |
| Established Year: 1876 |
| Business Sector: Textile Industry |
| Manufacturing Products: Underwear, sleepwear, and sportswear for men, women, and children. |
| Number of Outlets in India: 1,343 |
| Official Website: Jockey |
In India, the operations for Jockey are taken care of by Bangalore-based Page Industries Ltd. After the initial success with more than 50,000 PoS and multiple exclusive brand outlets across the country. Jockey products are manufactured, distributed, and marketed exclusively by Page Industries under a license from Jockey International Inc. in India. Jockey has a reputation for breaking style and comfort standards, as the brand believes its high-quality apparel suits people of all ages and demographics.
Key Details of Jockey Franchise
| Brand Name: Jockey |
| Industry: Retail (Apparel and Fashion) |
| Number of Outlets: 1343+ in India |
| Franchise Cost: ₹45 to ₹50 Lakhs |
| Franchise Fee: 5 to 10 lakhs |
| Royalty Fees: Zero |
| Profit Margin: 10% to 12% |
| Space Requirement: 1000 to 1400 sq. ft. |
| Franchise Agreement: 10 years |
| ROI Timeline: 2 to 3 years |
| Official Website: Jockey |
Jockey Brand Product Range
Jockey provides a large assortment of products to suit various consumer requirements including:
| Men’s Innerwear: There is a varied range of available briefs, boxers, trunks, vests, and thermals. |
| Women’s Innerwear: Bras, panties, camis, shapewear and others. |
| Activewear: Sports suits, T-shirts, shorts, leggings, rings, and other wearing items. |
| Loungewear: Pajamas, tops, and any comfortable clothes and nightwear. |
| Socks and Accessories: Variety of socks, sports bras, and other helpful things. |
The core strength of Jockey’s brand has been its balanced focus on quality, comfort, and innovation, giving it preference across large demographics.
Jockey Franchise Models
Jockey has a flexible franchise structure that can be adopted by both first-time investors and those with experience:
1. Exclusive Brand Outlet (EBO): This model requires the principal franchisee to run a Jockey exclusive shop that offers products in all categories for men, women, and children. It is strictly retailing Jockey products only.
2. Multi-Brand Outlet: In some exceptions, Jockey products may be sold as a part of a larger retail deal, but the primary model of the brand remains the EBO, which offers such exclusivity to the clients.
How Much Does a Jockey Franchise Cost?
If one wishes to purchase a Jockey franchise, an amount of ₹40-50 lakhs can be prepared to spend which includes the following items:
| Franchise Fee | 5 to 10 lakhs |
| Initial Inventory | 8 to 10 lakhs |
| Store Setup | 25 to 30 lakhs |
| Costs Of Equipment And Fixtures | 5 lakhs |
| Other Expenditures | 5 to 7 lakhs |
| Royalty Fee | Zero |
| Franchise Agreement Period | 10 years |
| Working Capital | 10 lakhs |
| Total Investment | 45 to 50 lakhs |
Store Setup: Around ₹25-30 lakhs are required to provide a delightful consumer environment consisting of the stores’ interior, hardware, and luminaires’
Franchisee Fee: The amount which is normally from ₹5 to 10 lakhs, is once and allows a franchisee to trade under the Jockey trademark.
Inventory: It would cost the Company around ₹8-10 lakhs to buy the basic assortment and shall have plenty of items to satisfy its customers.
Costs Of Equipment And Fixtures: Approximately ₹5 lakhs for some display materials, POS computers, shelves, and other furniture items should be purchased.
Other Expenditures: Other mandatory payments of ₹5-7 lakhs can be kept for advertisement, to be paid to the first batch of employees, for deposits on utilities, and so on.
Royalty Fees: Jockey Brand does not charge any royalty fees for branding, marketing support, and ongoing support to the franchisee.
Franchise Agreement: The franchisee needs to sign the 10-year franchise agreement.
Is the Jockey franchise profitable?
Jockey franchises are known to deliver profit margins of 10% to 12%, depending on store location and performance. Typically, a franchisee can expect to recover the initial investment in about two to three years, with consistent sales and positive customer engagement.
| Profit Margins | 10% to 12% |
| Average Revenue per month | 15 to 25 lakhs |
| ROI Timeline | 2 to 3 years |
Space Requirements
For any new franchisee hoping to join the Jockey brand, there is a stated minimum requirement of an allocated retail space measuring between 1000 to 1400 sq. ft. As with any retail business, aimed at an appropriate consumer segment, the probability of attracting potential clients depends on the locations such as busy commercial areas, shopping malls,s and other areas with pedestrian traffic. Equally important is the right allocation of space for optimizing the store layout and giving the customers a good shopping experience. This space should include:
Product Display Area: There should be enough room for racks, shelves, and wall units to enable displaying a wide range of Jockey products.
Trial Rooms: One or two fitting rooms on a need basis to enhance consumer’s convenience.
Storage Area: a backroom or stockroom to help in the control of stocks.
Billing and Checkout: A counter for the POS system and checkout.
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Benefits of Jockey Franchise
Brand Recognition: The Jockey brand enjoys extensive customer loyalty throughout the global market so the effort of creating any brand visibility is no longer a challenge.
Market Support: Such assistance is extended to include training of personnel and management of the stores.
Product Innovation: Because the consumer market is always in demand of modern appealing goods, they ensure the continuous introduction of fresh appealing designs to faithful customers.
Advertising and Marketing: They also service a significant volume of marketing through holiday sales and other seasonal promotions as a scale of advertisement for Jockey products.
Established Supply Chain: They additionally create an efficient supply chain that ensures timely delivery of products to avoid stock-out situations and customers’ demands.
Documents Required for Jockey Franchise
Prior to applying for the franchise, applicants have to prepare the following documents and submit copies:
Document for Identity: Aadhar, PAN Card, or even a passport for individual identification is required.
Documents attesting to the ownership of the Business: There must be a GST registration certificate and a business incorporation certificate on hand.
Proof of Finances Documents: Solvency certificates and investment capability plus No Objection from the local authorities.
Documents for Property: Licences, lease agreements, or any other legal paper for the intended franchise retail area.
This documentation assists in ensuring that both legal and financial aspects are transparent as well as an assessment of the applicant to run the franchise.
How to Apply for a Jockey Franchise?
The application for the Jockey Franchise is easy and consists of the following procedures:
Contact Jockey: For any questions related to the franchise application, customers can use the official website or call the customer service center for assistance.
Franchise application: The franchise application form is to be filled by any challenged customers putting in their personal information, current capability of investment, and experience dealing with the retail business.
Exposure of Documents: Any supporting documents that can substantiate your net worth and papers regarding your company can be submitted.
Assessment: There is an examination of your application by Jockey’s franchise team as well as an examination of your business model and appropriate screening.
Franchise Agreement: Upon positive decision, you will be provided with the Deutsch’s terms and you will sign the franchise agreement.
Store Setup and Training: There will be provision of instructions for setting up the store and the employees will be trained and assisted for operations.
Store Open: Following the preparation and the store set up you are set to open the store and with the network working together this will ensure that the store is successful.
| Jockey Franchise | Franchise Form |
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Conclusion
Jockey franchise in India 2024 is a notch above the rest as investors that are eyeing to venture into the apparel retail market would be hard-pressed to find a better-for-business opportunity than setting up a Jockey outlet terminal. Jockey has the perfect setting for new businesspeople and seasoned professionals to make their mark with a well-known brand name, an established business model, and substantial operational support. The conversion costs are relatively high at first, but they have a very profitable brand and a loyal customer base. With a variety of products with high-quality offerings, Jockey helps attract customers and increase franchise success.
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FAQs
What is the average cost of setting up a Jockey franchise?
The investment to open a Jockey franchise typically ranges from ₹45 lakhs to ₹50 lakhs, covering store setup, initial inventory, and operational costs.
How long does it take to achieve ROI with a Jockey franchise?
ROI can be achieved within two to three years, depending on the location and customer base.
What support does Jockey provide to franchisees?
Jockey offers training, marketing support, operational guidelines, and ongoing assistance to franchisees, ensuring a smooth and profitable business experience.
