Making its home (and the hearts) of millions of people in India, South Indian food remains one of the favorites. Idlis, dosas, vadas, and filter coffee are not only foods that one eats in the morning, rather they are a cultural identity. Having identified this passion for South Indian delicacies, Idli Point Franchise has come out and made the entire food culture much higher.
Are you searching for a franchise investment with a high-potential and low-investment food franchise in India or outside India? Then, Idli Point is sending ripples in the food industry with its new no-royalty franchise concept. Now, we shall discuss everything in detail about opening an Idli Street franchise, from investment and models to benefits, challenges, and how to apply these models.
Table of Contents
What is the Idli Point?
Idli Point is a rapidly expanding trademark of conventional and South Indian QSR (Quick Service Restaurant), which mixes conventional flavors with contemporary appeal and standardization.
And through its operations over some of the major cities in India, Idli Street is not only providing food but rather introducing a new dawn to the traditional delicious cuisine through healthy recipes, standardized business activities, and appealing store structures.
Overview of Idli Street Franchise
The Idli Street franchise opportunity fits in with the latest business fraternity that requires entering the flourishing food & beverage industry with the least risk and maximum guarantees. The brands boast with:
- No Franchise Fees
- Flexible Franchise Concepts (Kiosk, Dine-In, Food Truck, etc.)
- Strategy of High Footfall Location
- Standardised SOPs and Recipes that are Easy to Cook
- Breakfast, Lunch, Snacks, and Dinner Full-Day Menu
Be it in India or overseas, Idli Street is an investment in a business opportunity that would profitably capture a large customer base without the hassle of providing fine-dining services.
Franchise Models Available
Idli Street offers a variety of franchise options depending on the space and budget:
| Model | Description | Area Required |
| Dine-In Restaurant | Full-service casual dining | 800–1500 sq. Ft. |
| Eat & Go Outlet | Kiosk or takeaway-style counter | 250–400 sq. Ft. |
| Food Truck | Mobile kitchen setup | NA |
| Drive-In / Multiplex | Setups in malls or multiplex food courts | 300–600 sq. Ft. |
Note: All investments include kitchen setup, interiors, branding, initial stock, and equipment.
Why Choose Idli Street Franchise?
- No Franchise Fee Business Model – Unlike other food brands that charge franchise Fees in lakhs, Idli Street offers a zero-franchise fee model, allowing franchisees to enjoy better profit margins and faster ROI.
- Minimal Wastage & Low Food Cost South Indian menu, with idlis, dosas, upma, pongal, vadas, and filter coffee, ensures low levels of wastage. Many ingredients are used widely in the kitchen.
- All-Day Business With a full-day menu, you can serve breakfast from 7 AM and continue till 11 PM. The business undergoes morning-hour prowling, lunch break, evening snack time, and dinner time.
- Customised Veg & Non-Veg Models You can go for a complete vegetarian model (Idli Street Green) or add non-veg items under Idli Street Red, based on your location and target audience.
- Strong Branding & Training Support
How much does the Idli Point Franchise Cost?
Here is a general estimate of expenses for starting an Idli Street outlet:
| Expense | Estimated Cost |
| Franchise Fee (One-Time) | Zero |
| Interiors & Branding | ₹1 Lakh |
| Kitchen Equipment & Tools | ₹ 1 lakh |
| Initial Inventory | ₹50,000 |
| Licenses & Registration | ₹0.5–1 Lakh |
| Total Investment | ₹2 to 4 lakhs |
Note: The cost varies depending on location, store size, and model.
Idli Point Franchise Benefits
- Ease of operations with standardised cooking methods
- Comprehensive training for every personnel member
- Variety of the menu according to regional style
- Engagement in high customer loyalty as a result of constant taste and reasonable prices
- Seasonal and festive menu items to please repeat buyers
Problems to Address
Although the business model is very attractive, some challenges should be considered by the potential franchisees:
1. Manpower Retention: It is not easy to have a trained and retained staff in the food industry. Frequent motivation and rewards might be needed.
2. Market Competition: In metro and tier-1 cities, the local food establishments and existing well-established QSRs offer stiff competition, such as Sagar Ratna, A2B, or Vaango.
3. Location-Specific ROI: Location is very important to the performance of a franchise. The areas with high footfall and located close to schools, tech parks, or malls are better places to have a faster ROI.
4. Operational Discipline: The quality and hygiene of food and SOPs need to be maintained steadily because it is an essential practice in maintaining customer confidence and adhering to food regulations.
Growth Potential
- Idli Street is planning to aggressively penetrate the subsequent cities and areas:
- South India: Bengaluru, Chennai, Vijayawada, Hyderabad
- West India: Pune, Mumbai, Surat, Ahmedabad
- North India: The cities of Delhi NCR, Jaipur, Lucknow, Chandigarh
- Internationally: Franchisee opportunities in the UAE, Singapore, and Australia
As the appetite towards hygienic and affordable South Indian food has been growing, the Idli Street is in a position to capture the urban, semi-urban, and NRI market.
Licenses and Documentation
The following are what you will require to open a franchise:
- FSSAI License for Food
- GST Registration
- Shops and establishments’ license
- Fire Department NOC (dine-in)
- Trade License
- Business Ownership Evidence (LLP/ Partnership/ Proprietor)
- Address Proof & Identity
- Outlet Rent Agreement
The application process of the Idli Point Franchise
Step-by-Step Process: Make Franchise Inquiry
Visit the Idli Point Instagram Page, or you can also do it by email or phone.
Team Work Evaluation: The Idli Point team will consider your proposal for land and the capacity of investment.
Agreement Signing: Once a candidate is shortlisted, he/she is expected to sign the franchise agreement.
Outlet Setup: The team will provide the necessary assistance with kitchen equipment, branding, layout, and inventory.
Training and Hiring: The staff will be trained in different operational functions, including cooking, customer handling, and POS use.
Store Launch: The franchisor will provide support in organizing opening day promotional activities, digital marketing, and branding.
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Conclusion
Idli Point franchise offers an excellent opportunity for entrepreneurs to enter the booming food business in India with little investment, backed by proven brand support. The ventures of Idli Street are scalable and profitable, especially in urban high in footfall and emerging towns, owing to several outlet formats, absence of royalty, and high demand for authentic South Indian food.
FAQ
How much does the Idli Point Franchise Cost?
Idli Point franchise costs between 2 lakhs to 4 lakhs, including setup costs, interior costs, kitchen costs, equipment costs, and others.
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