Interested in investing in a growing baby and children products franchise? FirstCry which is also one of the biggest brands and most trusted in Asia, brings a very attractive franchise opportunity. A FirstCry franchise appealing to you is not hard to guess, considering how big the brand name stands out along with the diverse product offerings and only a hint of online or offline strategy which might provide easy access into a lucrative business.
We are going to divide this guide into various parts such as FirstCry franchise cost, requirements, profitability, and a lot of things that you need to know before diving in! Is the FirstCry franchise suitable for your entrepreneurial venture?
Table of Contents
About FirstCry
| Company Name: FirstCry |
| Established Year: 2010 |
| Founders: Supam Maheshwari and Amitava Saha |
| Buisness Sector: E-commerce and retail sector |
| Number of Stores: Over 1063 outlets |
| Official Website: First Cry |
FirstCry is an Indian e-commerce retail company that was founded in 2010 by Supam Maheshwari and Amitava Saha and focuses on baby products, and kid’s fashion. It took the company very little time to become popular, not just because of its online store but also due which its brick-and-mortar retail suggestions. In the year 2016, FirstCry acquired BabyOye (a competitor from Mahindra Group+) and hence became stronger today in this market.
With over 533 stores in the country now, FirstCry has been rapidly scaling up and is on its way to becoming a one-stop shop for parents in India across product categories ranging from apparel & toys to mother care products and baby needs. Their mission is straightforward deliver top-quality, value-priced baby and kids products that help families create memorable moments.
Key Details of FirstCry Franchise
| Brand Name: First Cry |
| Industry: Retail Industry |
| Franchise Fee: 2 lakhs to 5 lakhs |
| Franchise Cost: 20 lakhs to 50 lakhs |
| Royalty Fee: 6% on gross sales |
| Profit Margin: 15% to 20% |
| ROI Timeline: 18 to 24 months |
| Franchise Agreement Term: 5 years, renewable |
| Required Space: 1000 to 15,00 sq ft |
| Franchise Application: Apply Here |
Why Choose FirstCry Franchise?
Brand Authority: FirstCry is a well-established brand in India for good quality, reliability, and full product range.
The One-stop shop for All Baby Needs: FirstCry was one place where you could find toys, books, apparel & baby gear; everything a mother requires at the same time.
Tested on Indian Soil: The franchise model has been applied in every nook and corner of India, allowing you to ride along with an existing successful brand.
Add-On Option: The baby and kids’ products industry is growing, which makes it a lucrative opportunity for FirstCry with its existing presence in this space.
How Much Does the FirstCry Franchise Cost?
The total investment required to open a FirstCry franchise typically ranges between 30 lakhs to 50 lakhs including Franchise Fees, setup costs, initial inventory, equipment costs, working capital, and others. This investment varies based on the Franchise outlet size and location. Here is the detailed cost breakdown of the FirstCry Franchise:
| Franchise Fee | 2 lakhs to 5 lakhs |
| Initial Setup & Store Design | 10 lakhs to 15 lakhs |
| Initial Inventory Cost | 3 lakhs to 6 lakhs |
| Working Capital | 5 lakhs |
| Miscellaneous Costs | 3 to 4 lakhs |
| Royalty Fees | 6% on Gross Sales |
| Franchise Agreement Term | 5 years, Renewable |
| Total Investment | 20 lakhs to 50 lakhs |
Franchise Fee: FirstCry charges one-time franchise fees of 2 lakhs to 5 lakhs for franchisees to acquire rights to open a franchise outlet.
Setup Costs: Setting up the FirstCry store requires an investment between 10 lakhs and 15 lakhs, which includes interior design, decor, signage, and other initial setup costs.
Initial Stock: To purchase the 2 to 3 months stocks in advance requires a cost of 3 lakhs to 6 lakhs.
Working Capital: To cover the day-to-day expenses requires an investment of 5 lakhs, which includes employee’s salaries and others.
Royalty Fees: The brand charges royalty fees of 6% on gross sales to provide advertising, marketing, and ongoing support.
Franchise Agreement Term: FirstCry franchise agreement term is 5 years renewable.
How Profitable is the FirstCry Franchise?
The profitability of a FirstCry franchise depends on various factors such as location, store size, and market demand. Here’s an overview of the potential revenue and profits:
| Average Monthly Revenue | 10 to 20 lakhs |
| Gross Profit Margin | 35% to 45% |
| Profit Margin | 15% to 20% |
| Monthly Profit | 3 to 5 lakhs per month |
| ROI Period | 18 to 24 months |
Average Monthly Revenue: A FirstCry franchise yields 10 lakhs to 20 lakhs as the monthly revenue depending on location.
Profit Margin: FirstCry boasts a good margin of at least 15% to 20%.
Monthly Profit: Up to INR 3 lakhs if done efficiently
ROI Period: Franchisee break even is possible within 18-24 months similar to the investment period for non-franchised firms.
Requirements of FirstCry Franchise
Opening a FirstCry franchise comes with several requirements. Here’s what you need to consider:
What to Consider if You Want to Try Opening a Sneaker Store:-
Space Needed: Between 1000- 1500 sq. ft. in a good retail location like a mall or high-traffic commercial area
Franchise Agreement: 5 years with renewable options FirstCry operational standards need to be compulsorily followed resulting in uniformity.
Business experience: Beforehand, while specific prior retail involvement isn’t basic, an established track record in or appreciation of the business might advantage your ability to run that franchise successfully.
Required Documents
List of the required documents and license to get the FirstCry franchise:
| Identity Proof (Aadhar Card, PAN Card) |
| Address Proof (Electricity Bill, Rental Agreement) |
| Business Plan detailing your strategy |
| Bank Statements |
| Passport-sized photographs |
| Trade License |
| GST Registration |
| Fire NOC |
| Shop and Establishment License |
| Health and Safety Permits |
Steps to Get and Start the Franchise of FirstCry
Here’s a step-by-step guide to starting your FirstCry franchise:
Initial Research: The first step Research These two points/links will allow you to understand the opportunity better Visit the official FirstCry franchise page.
Inquiry Form- Single-click the enquire form and you are good to go.
Submit a Franchise Application: You will need to fill out and submit an application that documents your professional history as well as your available financial resources.
Acceptance and Concurrence: Your application will be reviewed for acceptance, after which you will attend discussions/ presentations. You then sign the Franchise Agreement
Site Selection & Build-Out: Procure a high-traffic retail location. FirstCry Help & Support in designing and launching your store.
Training and Support: FirstCry provides comprehensive training for you and your staff on inventory management, sales techniques, and customer service.
Store Launch: Once your store is set up and stocked, you can launch it with FirstCry’s support in marketing and promotions.
Contact Details
| FirstCry Franchise Contact Number | +91 9545021919 |
| Email ID | franchisee.enquiry@firstcry.com |
Pros and Cons of the FirstCry Franchise
| Pros | Cons |
| Established Brand: FirstCry has huge brand presence with a loyal customer base all across India. | Costly Setup: It requires significant investment, and for small business owners it could be an obstacle due to the high setup cost |
| Extensive product line: The diverse range of products offered by FirstCry ensures that customers keep coming back. | Online Competition: Physical stores compete with online platforms including FirstCry (which has its own e-commerce platform) |
| FirstCry offers all assistance to customers: Right from selecting the location for their site, marketing & everything we do to achieve the franchise outlet unsuccessfully except taking the help of any third party agency/supervision. | Lack of Control- Super franchisors have their guidelines and you need to follow them. |
Franchisee Reviews
The majority of FirstCry Franchisees are satisfied with the support offered by the brand and business profitability. Several franchisees benefit from extensive training and efficient supply chain management which helps ensure a smooth operation. However, some franchisees claim that competition from online sales models hurt their physical store foot traffic.
Also Read: Lenskart Franchise Cost, Profit, and How to Apply in 2025?
Fortune Mart Franchise Cost, Profit & How to Apply in 2025
FirstCry Franchise Image Gallery
Conclusion
Why Choose the FirstCry Franchise, A Huge Baby and Kids Products Market: The business has the power to produce high revenues as its brand is well recognized, its products are broad and the franchisor provides nice support. That being said, try also to factor in the high investment and thorough competition from online platforms before deciding otherwise. With adequate capital and a bustling market, Firstcry franchise yes can be a beneficial business.
FAQs
How much money does cost to start a FirstCry franchise?
To Start the Franchise of FirstCry requires to invest between 20 lakhs and 50 lakhs. It includes Franchise Fees, Initial Inventory, Working Capital, Setup Costs, and others
How much time does it need to Recover the Initial Investment?
Franchisees usually reach financial parity in 18 to 24 months, contingent on geographic location and operational effectiveness.
Does FirstCry offer assistance and training?
Yes, FirstCry provides thorough training as well as continuous assistance with marketing, inventory control, and site selection.
What is the Profit Margin of the FirstCry franchise?
FirstCry Franchise’s profit margins fall between 15% and 20%.
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