BTW Franchise Cost, Profit & How to Get Started in 2024

BTW, in the flurry of Indian Street Food Landscape BTW (Bittoo Tikki Wala) has emerged as a renowned name and stands out for its distinctive identity to provide not only tasty but at affordable price points. BTW started from a small roadside shop and made their name in no time since the 1990s, now they are well equipped to be proud of your trust with their multiple outlets all over India. Over the years, it has become very popular because of its quality, taste, and authenticity among lovers or foodies. So most entrepreneur looks forward to being part of the BTW Franchise family by taking a franchise.

About BTW

BTW India Pvt. Ltd., the parent company of popular street food brand BTW. This company was founded by Satiram Yadav in his journey launched a simple but yummy product AlooTikki. Since then, BTW has grown its offering to offer a varied list of traditional Indian snacks, sweets, and beverages. As a result of the strong customer base, which respects Red Ribbon’s dedication to safety and high-quality products while abiding by institutionalized best practices on product preparation.

Key Details of BTW Franchise

Brand Name: BTW
Industry: Food and Beverage Sector
Number of Outlets: 150+
Franchise Cost: ₹15 to ₹30 lakhs
Profit Margin: 20% to 25%
Space Required: 500 to 1,000 sq ft
Official Website: www.btwindia.com

BTW Brand Product Range

BTW offers an extensive range of products that cater to the diverse tastes of Indian consumers. Their menu includes:

Desi Snacks / Street Food: Aloo Tikki, Chole Bhature, Golgappa Pani, Dahi Papdi Chaat and Raj Kachori.

Desserts: A range of typical Indian sweets such as Gulab Jamun, Rasgulla, Jalebi and Kaju Katli

Beverages: You can find beverages like Lassi, Masala Chai, and more.

Combos: The meal combos that are already decided and comprise Snacks, Sweets, or you can say only meals mostly opted for Takeaways.

BTW’s commitment to offering authentic flavors and maintaining high standards of food quality has made it a preferred choice among customers, ensuring steady demand throughout the year.

BTW Franchise Models

There is only one franchise model in BTW

Franchise-Owned & Franchise-Operated (FOFO): Here, the outlet is owned by the franchisee but he still has to follow all things as mentioned by BTW. The franchisee gets the full benefit of a known brand, operational support, and advertising strategies however still needs to handle day-to-day activities for their own store.

This model is well suited for food-centric entrepreneurs who are customer service-focused with a great desire to own their business while having the support and resources of BTW behind them.

How Much Does the BTW Franchise Cost?

Investing in a BTW franchise is a financially sound decision, with the initial investment required ranging from ₹15 lakhs to ₹30 lakhs. This investment covers several critical components necessary for setting up the business:

Infrastructure: ₹7-10 lakhs (including interior decorations, kitchen facilities and seating)

Franchise Fee: This is somewhat ₹2 to 4 lakhs, which the franchisee will have to pay BTW for using its brand name.

Equipment Costs: Refrigerators, cooking gears at ₹5 to 7 lakhs along with POS systems and Display Units.

Furniture and Fixtures: Neat furnishing, lighting, etc which can easily go up to Rs 3-4 lakhs resulting in a comfortable dining area.

Minimum Stock Required: ₹2-3 lakhs for the stock of raw materials, packaging, and other supplies on a start.

Other Additional Costs: around 2 to 3 lakhs for staff salary and initial marketing expenses, plus other operational costs- applicable in the first few months of commencement.

This cost breakdown helps franchisees understand the financial commitment required to establish and operate a BTW outlet successfully.

BTW Franchise Profit Margin and Return on Investment (ROI)

The potential for a significant profit margin is one of the major drawcards to owning a BTW franchise. Franchisees in the Quick Service Bakery Cafe can expect a profit margin of 20-25% subject to local pricing, location, and volume efficiencies.

Franchisees can see break-even within 12 to 18 months and start to realize an ROI in about the same time period, with it becoming their expected lifecycle of franchising. Since the brand is well known and there is a never-ending demand for street food, BTW franchises often find themselves with regular footfall which results in faster ROI.

Space Requirements

To ensure a smooth operation and a pleasant customer experience, BTW has specific space requirements for its franchise outlets. The ideal outlet size ranges between 500 to 1,000 square feet, which should accommodate:

Kitchen Area: Fully-furnished kitchen area for cooking and serving your food.

Seating Area: Last but not least, Seating space: A comfy seating for customers so that there is enough room to relax while you eat.

Storage space: You should have enough storage facilities for your raw materials, utensils, and other things that you may require.

Cash Wrap and Stand Area: A specific area for your cash wrap, POS system(s), as well product presentation to keep the customer active in dialogue with you.

Related infrastructure: Staff restroom, minimal paperwork office and handwashing station for customers.

Choosing the right location with sufficient space is crucial for the success of a BTW franchise, as it directly impacts customer satisfaction and operational efficiency.

Benefits of BTW Franchise

Investing in a BTW franchise offers numerous advantages, making it an attractive opportunity for aspiring entrepreneurs:

Well-Known Brand: BTW is a household name when it comes to Indian street food which means an instant advantage for the franchisee in drawing more customers.

Training & Operational Support: BTW offers initial and ongoing training to franchisees as well as on-the-job training of employees, supply chain support, and operational guidance.

Marketing Support: Franchisees receive the benefit of BTW’s national and regional marketing strides -advertising campaigns, promotional activities, and social media footprint.

Product variety: With so many products in the line, BTW serves a large segment of customers; hence supply is required around the year.

High Profitability: With low start-up costs and high profit potential, BTW franchises are a very profitable proposition over the long term.

Scope of Growth: BTW has a pan India presence and keeps on growing, providing lots of areas available for new franchisees to grow with us.

These benefits make a BTW franchise a lucrative investment, offering a combination of brand strength, operational support, and profitability.

Documents Required for BTW Franchise

Prospective franchisees must submit several key documents to initiate the franchise application process:

Franchise Agreement: The legal document that includes the details of how a franchisor-franchisee relationship will work.

Copy of Government Photo Identity Proof: Like an Adhar Card, PAN card, and Passport

Business Registration (Document with the following stamped logo): Any published document as evidence of business registration by PAN for that Company, GST Regd maker, and more relevant documents

Financial Documentation: Bank statements Proof of funds Clearance letter from local authorities

These documents are essential for establishing a transparent and mutually beneficial relationship between BTW and its franchisees.

How to Apply for a BTW Franchise?

Applying for a BTW franchise is a straightforward process:

Contact BTW: Interested candidates can find franchise information on BTW’s official website (www.btwindia.com) and contact the company via phone or email.

Submit Details: Provide personal and business contact information, along with a brief overview of your experience and interest in the franchise.

Documentation: Gather and submit the required documents as outlined by BTW.

Evaluation: BTW reviews the application and conducts due diligence to assess the candidate’s suitability.

Franchise Agreement: Upon approval, the franchisee will sign the franchise agreement and pay the franchise fee.

Launch and Support: BTW provides training, marketing support, and ongoing assistance to help the franchisee launch and operate the outlet successfully.

This step-by-step process ensures that franchisees are well-prepared and supported throughout their journey with BTW.

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Conclusion

In Conclusion, BTW Franchise Cost, Profit & How to Get Started in 2024. BTW franchise in 2024 as giant strides have been made over the years and with scale, it is bound to succeed.newInstance(ID. BTW franchises have a top-notch brand, full support, and a successful street food concept which make them the perfect option in an overcrowded market. With low start-up costs, high returns, and a short ROI timeline this could be very attractive to build a long-term lucrative business.

With BTWʼs proven track record and initiatives, franchisees can benefit greatly from the brand’s popularity to stay ahead in the exciting future of Indian street cafes.

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