Have you ever thought of starting a business selling tasty sweets loved by everyone? Belgian waffles are those yummy treats loved by people everywhere for their crispy outside and delicious toppings. Look no further. The Belgian Waffle Co. is offering franchise opportunities for entrepreneurs who are craving to kick-start their business in Belgian Waffle. Belgian Waffle Franchise Cost and Profit Potential In this, we will discuss How much Belgian waffle costs?, what is the profit potential?, how to get a Belgian waffle franchise, and whether a Belgian waffle franchise is worth the investment.
Table of Contents
About Belgian Waffle Co.
| Company Name: The Belgian Waffle Co. |
| Founder: Shrey Aggarwal and Alisha |
| Established Year: 2015 |
| Headquarters: Mumbai, India |
| Buisness Sector: Dessert and Snack foods |
| Offering Items: Honey butter, maple butter, strawberry cream cheese, blueberry cream cheese, naked Nutella, Kitkat, and Lotus Biscoff waffles. |
| Number of Outlets: 602+ stores across 199+ Indian cities |
| Official Website: Belgian Waffle Co. |
The Belgian Waffle Co. is a well-known franchise brand that serves a wide variety of delicious waffles. Founded in India in 2015. The founder and co-founders are Shrey Aggarwal and Alisha. It has quickly become one of the most accelerated start-ups in the country. The Belgian Waffle Co. specializes in Belgian-style waffles, which are crispy on the outside and fluffy on the inside. Whether you like them plain, loaded with toppings, or drizzled with Nutella, they’ve got you covered!
The Belgian Waffle Co. has been selling 45500+ waffles per day. Within 8 years, single outlets grew to 602+ outlets in 199+ Indian cities. It is known as the fastest-growing waffle chain in the country and has 220+ franchisee partners, including Nepal.
The Belgian Waffle Co. was honored with the Franchisor of the Year “Dessert Category” in 2018 and awarded “The Most Admired Food Start-Up” and “Asia Food Innovation Awards” in the food service category in 2019.
Key Details of The Belgian Waffle Co. Franchise
| Brand Name: The Belgian Waffle Co. |
| Industry: Fast Food Industry |
| Number of Outlets: 602+ across 199+ cities |
| Franchise Fee: 4 lakhs + GST |
| Franchise cost: 15 to 25 lakhs |
| Royalty fees: 8.5% |
| Profit Margin: 18 to 25% |
| Space required: 80 to 250 sq ft |
| Franchise Agreement: 3 years |
| ROI Timeline: 12 to 24 months |
| Franchise Application: Apply Here |
Belgian Waffle Co. Franchise Model
Franchise Owned Franchise Operated(FOFO): The Belgian Waffle Co. offers the FOFO Franchise model. Franchisees are going to manage the ongoing, daily, kitchen, serving, and other operations. The Belgian Waffle Co. provides support in training, SOPs, and quality control, and others.
How Much Does The Belgian Waffle Franchise Cost?
The total investment to start the Belgian Waffle Franchise is between 15 to 25 lakhs including Franchise fees, Initial stocks, working capital, setup costs, security deposits, and others. This investment may vary based on the size and location of the franchise outlet. Here is the detailed cost breakdown of The Belgian Waffle Co. Franchise:
| Franchise Fee | 4 lakhs + GST |
| Estimated setup cost | 5 to 10 lakhs |
| Initial Inventory | 2 to 3 lakhs |
| Equipment Costs | 3 to 5 lakhs |
| Royalty Fee | 8.5% of monthly sales |
| Working Capital | 5 lakhs |
| Franchise Agreement | 3 years |
| Total Investment | 15 to 25 lakhs |
Franchise Fee: Franchisees need to pay a 4 lakhs plus GST franchise fee to join the franchise family and use their brand name and support.
Estimated Setup Cost: You need to invest 5 to 10 lakhs in setting up the kiosk, interior design, equipment, and initial marketing.
Initial Inventory: Franchisees need to purchase 2 to 3 months of stock as initial inventory requires 2 to 3 lakhs for ingredients, packaging materials, and other supplies to get started.
Royalty Fee: The Belgian Waffle Co. charges a royalty fee of 8.5% of monthly sales. This fee is for branding, marketing, and ongoing support.
Working Capital: The franchisee needs to allocate 5 lakhs to cover day-to-day expenses like staff salaries, utilities, and other operational costs.
Franchise Agreement: Once you become a franchisee, you will be working under brand support for up to 5 years.
Profit Potential of Belgian Waffle Franchise
Profit Margin: The Belgian waffle franchise is offering a healthy profit margin of 18% to 25% after deducting operating costs, employee salaries, and other costs.
Return on Investment (ROI): The Belgian Waffle Co. franchises can recover the initial investment within 13 to 15 months.
| Profit Margin | 18 to 25% |
| ROI Timeline | 12 to 24 months |
Suitable Location and Required Area
When considering a suitable location for the Belgian Waffle Co. franchise, the franchisee needs to focus on high foot traffic.
Kiosk Model
Best locations to open The Belgian Waffle Co. franchise of the Kiosk model
| Malls: The company prefers shopping malls, you can easily attract a large number of visitors, making them an excellent choice. |
| IT Parks and Office Areas: Kiosks near office complexes or tech parks can capture the working crowd. |
| The Kiosk franchise model requires an area of 80 to 100 sq. ft. |
Cafe Model
To open a cafe model The franchisee needs to choose locations like
| Busy Streets: high-traffic areas with pedestrians and shoppers. |
| Tourist Places: Locations frequented by tourists. |
| Tech Parks: Near technology hubs or business centers. |
| The cafe model requires an area of 300 to 500 sq. ft. |
How to Apply for the Belgian Waffle Franchise?
If you’re interested in opening the Belgian Waffle Co. franchise, follow these steps to apply for a franchise:
Visit the official website: Visit the official website of The Belgian Waffle Co. Go through the brand history, menu items, details of outlet locations, and others.
Navigate to “Franchise”: Look for the “Franchise” section on their website. Click on it. Read the given details about the franchise.
Fill the application form: Scroll down, and you will find the Apply Now section. Click on it to access the application form. Provide necessary information such as your name, age, address, city, email ID, business details, and location details.
Submit the form: Double-check the given details for accuracy. Then Submit the form.
Wait for a Response: Once you’ve submitted the form, the Belgian Waffle Co. franchise team will review your application. Then the team will contact you to discuss further procedures. This process may take a few days or weeks. Be patient until you get a response from the brand.
Pros and Cons of the Belgian Waffle Franchise
Pro’s
Established Brand Name and Reputation: If you join a well-known brand like The Belgian Waffle Co., which operates 602+ outlets in 199+ cities, people can easily recognize you. Customers are more likely to visit a familiar brand, which can boost potential customers and outlet sales.
Proven Business Model with Training and Support: Franchisors provide comprehensive training to franchisees and employees on operations, recipes, and customer service. Ongoing support ensures smoother business management to help franchisees operate franchise outlets.
Access to Standardized Recipes and Ingredients: Franchisees are able to get consistent quality using standardized waffle recipes and ingredients from the brand.
Marketing and Advertising Support: The franchisor handles collective advertising efforts, promoting the brand across platforms. The franchisee needs to put a little effort into branding and marketing.
Quick ROI: Within 12 to 24 months, franchisees can recover the initial investment spent on starting the Belgian franchise.
Cons
Royalty Fees: The Belgian Waffle Co. charges 8.5% as royalty fees to the franchisee for branding, marketing, and ongoing support.
Location Dependency: Your franchise outlet’s success heavily relies on choosing the right location. Franchisees must choose high-footfall areas such as malls, busy streets, or tourist spots, which are ideal.
Operational Challenges: Managing staff, inventory, and day-to-day operations can be demanding. Franchisees need to maintain quality and consistency.
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The Belgian Waffle Co. Franchise Image Gallery
Conclusion
In conclusion, Belgian Waffle Franchise Cost and Profit Potential. The Belgian Waffle Co. franchise is the best option for entrepreneurs with its brand reputation, marketing support, training support, ongoing support, and 15 to 25 lakhs investment. You can choose whichever franchise model you like. It provides a healthy net profit margin between 18 and 25%. Franchisees can recover the initial investment within 12 to 24 months. Before you make your decision, also consider that franchisees need to pay 8.5% royalty fees. Business success mostly depends on the location you choose.
FAQ
What is the Belgian waffle franchise cost in India?
To open a Belgian Waffle franchise cost is 15 to 25 lakhs including franchise fees, initial inventory, working capital, and others.
What is Belgian Waffle Franchise Profit?
As a franchisee of Belgian Waffle, you can expect an 18 to 25% net profit margin after deducting all expenses.
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