The global ice cream giant, Baskin Robbins is now one of the most popular Ice Cream brands globally. As A Global Franchisor, Which Was Started In Glendale California By Burt Baskin And Irv Robbins Back In 1945. Famous for its 31 flavors that give customers a new taste every day of the month, Baskin Robbins is practically synonymous with fine gourmet ice cream fusions.
Baskin Robbins still appeals to prospective franchisees, given its high brand awareness and product diversification. In regards to if you are thinking about investing in a Baskin Robbins franchise, this guide features the costs profits and how to begin.
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About Baskin Robbins
| Company Name: Baskin Robbins |
| Founders: Burton Baskin and Irvine Robbins |
| Established Year: 1945 |
| Buisness Sector: Ice cream and frozen desserts |
| Official Website: Baskin Robbins |
Dunkin’ Brands Group, also the parent of Dunkin’ Donuts, is home to the Baskin Robbins chain. The brand’s dedication to innovation and quality has resulted in the canning of more than 1,400 different types of ice cream flavors as serve a range of snacks, sundaes & beverages. Baskin Robbins is famous for its legendary ice cream flavors and excellent franchise support system which makes it one of the most profitable franchises you can buy.
Key Details of Baskin Robbins Franchise
| Brand Name: Baskin Robbins |
| Industry: Food & Beverage (Ice Cream) |
| Number of Outlets: Over 750 stores across 200 cities |
| Franchise Fee: 5 lakhs |
| Franchise Cost: ₹10 to ₹20 lakhs |
| Royalty Fee: 5.9% of monthly sales |
| Profit Margin: 40% to 50% |
| Space Required: 200 to 500 sq ft |
| ROI Timeline: 18 to 24 months |
| Franchise Agreement Term: 5 to 20 years |
| Franchise Application: Apply Here |
Baskin Robbins Product Range
Baskin Robbins offers a wide variety of products that cater to a diverse customer base. These include:
| Straight Ice Cream: 31 flavors of straight ice cream scooped into your cone year-round, also includes Vanilla, Chocolate, and Mint Chocolate Chip along with seasonal specials. |
| CAKES Ice Cream Cakes: Create your perfect cake with our 4 flavor & mix-in combos. |
| Sundaes: you have the delectable concoction of ice cream, toppings, and sauces combined together providing a multitude of flavors. |
| Drinks: Ice cream drinks, such as milkshakes (using soft serve ice cream), smoothies, and also floats. |
Baskin Robbins Franchise Models
Baskin Robbins offers prospective franchisees a flexible franchise model that can be tailored to different types of locations and investment levels. The franchise models include:
Baskin Robbins Traditional Store model: The traditional store is a standalone Baskin-Robbins shop located in areas with high foot traffic such as shopping malls, busy streets, or business complexes. It needs more room and space, as well as it costs you a little more to start but can make your profit margin greater because of the large crowd.
Non-Traditional Model: Globally non-traditional models are located in other locations including Airports, Train stations & Food courts. It requires less space and start-up investment, so a good option for new franchisees or those wanting to operate in a particular kind of environment.
Both models come with the advantage of leveraging Baskin Robbins’ well-established brand and support system, making it easier for franchisees to succeed.
How Much Does the Baskin Robbins Franchise Cost?
The total investment to open a Baskin Robbins franchise in India is 10 lakhs to 20 lakhs varies based on the model chosen and the location. This includes franchise fees, setup costs, equipment costs, initial inventory, working capital, and others. Here is the detailed cost breakdown of the Baskin Robbins Franchise:
| Franchise Fees | 5 lakhs |
| Infrastructure Investment | 5 to 10 lakhs |
| Cost of Equipment | 2 to 4 lakhs |
| Initial Stock | 1 to 2 lakhs |
| Upfront Costs | 1 lakh |
| Working Capital | 4 lakhs |
| Royalty Fees | 5.9% on Gross Sales |
| Franchise Agreement Term | 5 to 20 years |
| Total Investment | 10 lakhs to 20 lakhs |
Franchise Fee: The Franchising fee to own a Baskin Robbins Store generally starts around ₹5 lakhs. This fee gives you access to the Baskin Robbins name and ongoing support from them.
Infrastructure Investment: The store set-up investment is between ₹5 Lakhs to 6 Lakhs. This includes Interior design, furniture, and fixture costs of the Baskin Robbins ambiance.
Cost of Equipment: Freezers, display cases, and point-of-sale systems usually cost around ₹2 to 4 lakhs to purchase and install.
Initial Stock: An introductory supply of ice creams, toppings, etc ₹1 lakh to ₹2 lakhs. This makes sure that you start with enough inventory to cater to the customer demand on day one of opening.
Upfront Costs: Marketing and advertising, employee training, and operating capital for the first few months These costs can be 1 lakhs, depending on the location and scale of the operation.
Working capital: To cover the daily expenses of the Baskin Robbins ice cream store requires working capital of 4 lakhs.
Royalty Fee: Baskin Robin charges 5.9% of monthly sales to provide ongoing support, marketing support, and advertising support.
Franchise Agreement Term: Baskin Robin franchise agreement term is between 5 to 20 years.
Profit Potential of Baskin Robbins Franchise
Baskin Robbins Franchise Gross Profit Margin The usual ROI for a Baskin Robbins franchise is from 40% to 50% and the net profit margin is between 20% to 30%. Note: The real earnings can differ due to situations like location, sales levels, and expenses. A franchisee having a return on investment (ROI) can expect within 18 to 24 months with a well-run location.
Because of the popularity of their brand and because ice cream is so in demand across India, a Baskin Robbins franchise opportunity could offer strong financial success. Success hinges on upholding the level of service that customers expect while controlling operational costs and capitalizing on franchise branding initiatives to drive foot traffic.
| Gross Profit Margin | 40% to 50% |
| Net Profit Margin | 20% to 30% |
| ROI Period | 18 to 24 months |
Space Requirements
Depending on the location and franchise model, there are going to be different space requirements for a Baskin Robbins opening. A store will usually run anywhere from 200-500 sq ft. The goals should be to allow for customer traffic and produce an inviting atmosphere. Key considerations include:
| Store Layout: The store layout should ideally be neat and will have a service counter, seating space(if possible) and visible display cases for the ice creams are other products. |
| Storage Areas: You must have enough storage to organize your inventory properly and keep the store running. |
| Ancillary areas: Depending on store size, there may be ancillary spaces such as a staff room, restroom, and customer parking area required. |
The location should be easily accessible, preferably in a high-traffic area that attracts a steady stream of customers.
Benefits of Baskin Robbins Franchise
Investing in a Baskin Robbins franchise offers several strategic advantages:
Global Brand: Baskin Robbins is a well-known global brand with an international reputation. This strong brand equity orchestrates more customers to buy on day one itself.
Support: Baskin Robbins extends overall assistance and training facilities to all franchisees like staff training, and operating procedures & helps to achieve the design of the store. This makes sure that franchisees can/ manage the business easily and continue on with the standard of quality provided by their brand.
Marketing Help: The brand’s own marketing team conducts national and regional advertising campaigns to help bring customers to your store. Baskin Robbins also gives support with promotional materials and direction on local marketing efforts.
Baskin Robbins: Product Innovation, Baskin Robbins has many flavors that give people a variety of choices. This innovation allows to creation of brand loyalty and remains in the trend.
Leveraging scalability: A Baskin Robbins franchise can be turned into an empire by increasing the number of outlets or adding new products. That theme is also evident through the company’s flexible franchise model, which has shown to be both recession-resistant and capable of rapid growth in stronger economic climates.
Documents Required for Baskin Robbins Franchise
To apply for a Baskin Robbins franchise, you will need to submit the following documents:
| Franchise Agreement: A written legal agreement that tells you what rights and obligations come with being a franchisee. |
| Identity Proof: Photocopy of government ID, such as Aadhar card (UID), PAN card or passport. |
| All relevant documents Business Registration: Proof of being a registered business, like GST certificate, and /or other applicable. |
| Financial Documentation: This means proof that you have the necessary capital to make your requested investment in detail like bank statements, proofs of funds i.e. any document filed with this case which demonstrates financial ability for proposed operation, etc. |
These documents are necessary to ensure that you meet the requirements for becoming a Baskin Robbins franchisee and to establish a transparent and legally compliant business relationship.
How to Apply for a Baskin Robbins Franchise?
The process of applying for a Baskin Robbins franchise is straightforward and involves the following steps:
Contact Baskin Robbins: Visit the official Baskin Robbins website and fill out the franchise inquiry form. You can also contact the franchise team directly via email or phone.
Submit Details: Provide your personal and business information, including your background, location preference, and investment capacity.
Documentation: Submit all required documents as outlined by the Baskin Robbins franchise team. Ensure that your application is complete and accurate Details.
Evaluation: The Baskin Robbins team will review your application and conduct a due diligence process to assess your suitability as a franchisee.
Franchise Agreement: If your application is approved, you will be required to sign the franchise agreement and pay the initial franchise fee.
Store Setup and Training: Baskin Robbins will assist you with store setup, staff training, and marketing preparations to ensure a successful launch.
Launch and Support: Once your store is ready, Baskin Robbins will provide ongoing support to help you operate the business effectively and achieve your financial goals.
Baskin Robbins Franchise Form: Franchise Enquiry
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Conclusion
In Conclusion, Baskin Robbins Franchise Cost, Profit & How to Apply. The food and beverage industry is flourishing at the moment, and investing in this sector can be very rewarding. Baskin Robbins is a known ice cream company with a wide product line which also makes it an attractive opportunity for investors looking to invest in this industry and given the strong franchise help system offered by Baskins, it is seen as a very lucrative business idea.
If you think about cost, profit potential and requirements as listed in this Baskin Robbins franchise review guide with care to rationalize your decision will definitely be successful in having a fantastic franchise journey
FAQ
What is the total cost of opening a Baskin Robbins franchise?
The total investment to open a Baskin Robbins franchise in India is between ₹10 lakhs to ₹20 lakhs. This includes the franchise fee, infrastructure investment, equipment costs, initial inventory, and other expenses such as marketing and working capital.
How much is the franchise fee for Baskin Robbins?
The initial franchise fee for a Baskin Robbins franchise generally ranges ₹5 lakhs. This fee grants you the right to operate under the Baskin Robbins brand name and receive ongoing support from the company.
What is the profit margin for a Baskin Robbins franchise?
The profit margin for a Baskin Robbins franchise usually falls between 40% and 50%. However, the actual profit can vary depending on factors such as location, sales volume, and how efficiently the business is managed.
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