Toni and Guy have firmly established their role as a global industry leader in the beauty and grooming market. A brand that has stood the test of time expanding outwards since 1963 when it was first founded in London. It is noteworthy that the company has a sizable client base in India. Additionally, the brand appears to be a good investment opportunity for anyone who might be considering investing in the Toni and Guy franchise, given how rapidly the personal care industry is growing.
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About Toni & Guy
| Company Name: Toni & Guy |
| Founders: Toni Mascolo and Guy Mascolo |
| Established Year: 1963 |
| Headquarters: London, England |
| Buisness Sector: Hairdressing Buisness |
| Number of Outlets: Over 475 outlets worldwide |
| Offering Services: haircuts, styling, coloring, treatments, barbering, facials, waxing, and bridal makeup. |
| Revenue in 2023: $213.7 million |
| Official Website: Toni & Guy |
Toni & Guy is an international hair-dressing and salon brand founded by the brother duo Toni and Guy Mascolo. This is a brand that has changed the way people across the world look at hair styling and beauty care, with its award-winning hairstyling techniques, exquisite international standard services, and an incredible customer-focused philosophy. In India, Toni and Guy operate under Esskay Beauty Resources Pvt. Ltd, marketing and providing an exclusive range of high-end salon services that are designed to suit different types of clients.
What sets Toni & Guy apart is the perfect combination of expertise built over the years and the ability to adapt to local needs, which makes it one of the prime salon franchisees in demand in the country.
Key Details of Toni and Guy Franchise
| Brand Name: Toni & Guy |
| Industry: Hairdressing and Beauty industry |
| Number of Salons: 475+ |
| Number of Salons in India: 140+ |
| Franchise Fee: 6 lakhs |
| Franchise Cost: 50 lakhs to 1 Crore |
| Royalty Fee: 10% on monthly sales |
| Profit Margin: 15% to 25% |
| Franchise Agreement Term: 5 years |
| ROI Timeline: 2 to 3 years |
| Required Space: 1000 to 1500 sq ft |
| Franchise: Apply Here |
Toni & Guy’s Service Range
Toni and Guy have a great number of service offerings aimed at different groups of customers:
| Beauty Services: Skincare, make-up, and other grooming services. |
| Beauty Services: Skin care, make-up, and other grooming services. |
| Retail Products: A wide range of professional beauty and hair products include Shampoo, conditioner, styling tools and accessories. |
| Retail Products: A wide range of professional beauty and hair products include Shampoo, conditioner, styling tools, and accessories. |
Toni and Guy Franchise Models
Toni & Guy provide their franchisees with two offers which differ in terms of investments and the way they operate the business:
Flagship Model: Full-fledged salon service offering complete hair styling and beauty services. It is suitable for key locations and requires a bigger installment amount.
Compact Model: Narrowed version concentrating on basic hair care only. This model is suitable for smaller towns and places with average customer traffic.
Both models capitalize on the established equity of the brand and are supported during the establishment and running processes.
How Much Does the Toni and Guy Franchise Cost?
Toni & Guy is a luxurious brand which indicates the hefty total cost which comes in the range between 50 lakhs and 1 Crore to commence the franchise. Below mentioned are the detailed elements associated with the cost:
| Franchise Fee | 6 lakhs |
| Salon Space (Rent/Lease) | 2 lakhs to 5 lakhs |
| Build Out Cost | 10 lakhs to 30 lakhs |
| Initial Stock | 3 lakhs to 5 lakhs |
| Equipment Cost | 5 lakhs to 8 lakhs |
| Miscellaneous Furnishings | 5 lakhs to 10 lakhs |
| Additional Cost | 10 lakhs |
| Working Capital | 5 lakhs to 10 lakhs |
| Royalty Fee | 10% on Monthly sales |
| Franchise Agreement Term | 5 years, Renewable |
| Total Investment | 50 lakhs to 1 Crore |
Franchise Fee: 6 lakhs inclusive of the fees needed to be paid for the right to bear the name of Toni and Guy franchise.
Miscellaneous Furnishings: 10-15 lakhs investment for the furnishings and supplies required in the salon launch.
Build Out Cost: Around 10 to 30 lakhs investment for the interior fittings, salon supplies, and tools to stick with global standards.
Salon Rent and Lease: Salon rent and lease requires investment between 2 lakhs to 5 lakhs.
Initial Stock: To purchase two to three months of stocks in advance as initial stock requires investment between 3 to 5 lakhs.
Working Capital: The Franchisee needs to have a working capital of 5 to 10 lakhs to cover the daily expenses for up to 3 to 6 months.
Royalty Fee: Toni and Guy charge a royalty fee for franchisee 10% on monthly gross sales to provide Marketing, advertising support, and ongoing support.
Franchise Agreement Term: Toni & Guy’s Franchise Agreement period is 5 years renewal after this period.
Profit Potential of Toni and Guy Franchise
| Profit Margin | 15% to 25% |
| ROI Timeline | 2 to 3 years |
According to all available evidence, any franchised startup requires around 2 to 3 years to break even. Therefore, there is a reputation among existing franchisees that the Toni And Guy franchise receives a good return on investment, given their profit margin that would range from 15% to 25% on sales. At the same time, the prices of the services are placed at a premium while there is a high retention of customers.
Space Requirements
And in order to maintain the luxury that comes with Toni And Guy, there are also some requirements that the franchisees are required to fulfill:
| Square meter area- a minimum requirement should be 1000 to 1500 sq ft. |
| Place – malls, high streets, or wealthy districts are recommended for visibility. |
| Spatial Planning – hair and beauty service and product merchandising are in distinct but interlinked sections to provide customers with convenience. |
| Other Areas – storages, staff areas, and waiting lounges. |
Benefits of Toni and Guy Franchise
As a franchisee of a Toni & Guy salon, there are a number of benefits that come with this business model. Among these benefits include:
Brand Strength: Take advantage of a renowned brand operating at a global level.
Training: Be equipped through best-in-class training sessions for the stylists and employees.
Marketing: Marketing materials, designed to boost growth, included.
+95 Percent Single Unit Efficiency: Selected business models and standard operating procedures support seamless practice.
Products: One of the revenue streams is the distribution of various high-end retail products provided only by Toni & Guy.
Documents Required for Toni & Guy Franchise
If you want to become a franchisee of Toni & Guy, here are the mandatory documents you will need to submit:
| Franchise Legal: Broad legal document that stipulates the addresses and discrepancies involved. |
| Identification: Any available government-validated ID including the Aadhaar or Bollywood PAN. |
| Franchise Application: Preferably a GST certificate and any papers that contain it. |
| Privacy Policy: This typically includes a signed agreement with a financial institution or any other form of relevant documentation that verifies funds. |
| Treaty: These documents include proof of lease or evidence that ownership of the location has been obtained. |
How to Apply Toni and Guy franchise?
If someone’s ambition is to obtain a franchise under ton and guy, there are the following steps which he has to follow:
Directly get in touch with Toni and Guy: All the relevant information regarding Toni and Guy can be obtained on the official page which is https://toniandguy.com through a franchise inquiry form.
Submission of Application: Shall include his or her business history with much preference on his or her investment capabilities and the area in which he or she wishes to work.
Required Documentation: shall work with all other areas and acquire the relevant documents that will be of use in evaluating this application’s satisfaction.
Application and Location Review: The Toni & Guy Team will set aside the time to take a look at the application that you submitted and evaluate the proposed business address.
Explain the terms of the Franchise Agreement. After being verified, be prepared to sign the franchise agreement and pay for the franchise fee.
Modification and development: Set up a real salon, help in finding staff, and the required marketing and PR.
Start: Finally, add a “tony” in front of your “guy” and adjust the operational and marketing strategies to the newly changed environment.
| Official Website | Toni and Guy |
| Franchise | Apply Here |
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Toni and Guy Franchise Image Gallery
Conclusion
The beauty and grooming services sector is currently booming in India and has vast growth potential. Toni and Guy offers a good opportunity to become a franchise owner with strong brand recognition, and high service offerings, as well as offering huge assistance and support to the franchise owners. So if you are someone who has a deep inclination towards beauty and has surplus resources for investment, then Toni and Guy would be a good option to go for.
FAQs
What is the average cost of setting up a Toni & Guy franchise?
The initial investment to start the Toni & Guy franchise ranges between 50 lakhs and 1 crore, covering setup, equipment, and operational expenses.
How long does it take to achieve ROI with a Toni & Guy franchise?
Franchisees typically achieve ROI within two to three years, depending on location and sales performance.
What support does Toni & Guy provide to franchisees?
Toni & Guy offers comprehensive training, marketing assistance, operational guidance, and ongoing support to ensure franchise success.
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